Android Developer Story: KKBOX improves conversions with In-app Billing on Google Play

Android Developer Story: KKBOX improves conversions with In-app Billing on Google Play


KKBOX was founded in 2004 We started off using cloud technology to provide a legally authorized music streaming service With the support of record companies, musicians and partners from the music industry We’ve become a mainstream music provider for online listeners We believe music makes our lives better That is why we strive to provide an even better music listening experience so that music can be affordable enjoyable and accessible at even more affordable prices and through various devices in your daily life to bring you the best music anytime, anywhere We use the Google Play platform to develop many new technologies and earned many accolades In 2015, we received Google Play “Best Apps of 2015” award In 2016, we received Google Play “Top Trending App” and “Most Entertaining App” awards Currently, over half of KKBOX active listeners are Android users Therefore Android has always been an important development focus for us Whether it’s Android TV, Chromecast or Android Auto or even the wearable Android Wear we are fully committed to product R&D so that listeners can enjoy the best cross-platform music experience through these devices on our music service In May of 2016 we started using Google Play In-app Billing. This payment method allows our members to complete the payment process in just a few simple steps Paired with customized messages it can effectively increase user’s willingness to buy Compared with other payment methods users can decide to make purchase quicker,
taking approximately 50% less time. and it can also help speed up KKBOX buyer conversion We anticipate there will be more development in this area In 2009, we entered the international market by launching our services in Hong Kong Japan, and South East Asia Through IAB (Google Play In-app Billing) It has given us more flexibility in global commerce operations KKBOX will continue to enhance its products through content, features and platform technologies Our partnership with Google Play also enables us to provide advanced and convenient services to integrate with the entire music industry ecosystem so that we can provide a more exciting and richer experience to music lovers around the world

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