How to get 1 million downloads for your app? [5 Quick Hacks] | Episode #4

How to get 1 million downloads for your app? [5 Quick Hacks] | Episode #4

Welcome to another episode of Ask Snappy! where you ask us your mobile and marketing related questions and we Answer those for you! So today’s question comes from Ben from New South Wales Australia and he asks how can I get 1 million installs for the app that I’ve created using Appy Pie. Ok great! So Ben has already created an app using Appy Pie, so the app is now up and running on Google Play and iTunes. Now the next focus is how can he get 1 million installs or rather how can he promote his app effectively. So the first strategy that comes into my mind because we’ve already been there, we’ve done that. At Appy Pie, we launched our app in January of 2018 and in September we were able to get 1 million installs. So, we were averaging over 100,000 installs per month, and I will tell you some of the secrets, some of the tools that we’ve used to get this 1 million dollar. One of the most important elements is ASO or App Store Optimization, so people those of you know what is SEO, this is all about keyword research, keyword analysis, you need to make sure that the title of your app has all those relevant keywords and even in the description try to imbibe those keywords in there where it needs to describe your app but don’t overdo it because if Google actually senses that you are spamming and you’re repeating the keywords it can get tricky and they might suspend your app. So if there needs to be a balance so do all that homework do all your keyword research. Some of the tools that we’ve used as App Annie and AppTweak. I would recommend them you also use these tools for app store optimization. So once ASO is actually taken care of then we need to look at the analytics, we need to see if how often is our app crashing, what devices is the app crashing on, so we need to basically keep a close tab on that. As soon as we figure out that the app is crashing on specific devices so there’s some error there’s some warning there’s some malfunction we need to rectify them in the latest version so we will recommend you to use
firebase analytics which is a free tool provided by Google and that can help you fulfil that specific environment. And, also Crashlytics, try embedding the Crashlytics SDK also, which tells you the crashes, how it’s happening, what’s causing the crashes, so that will help you mince it, because lower the crashes, better the experience, the better the usability, you’ll start to get more and more installs coming in. So now we have the ASO taken care of we’re getting installs. What is next? We need to get the ratings, we need to get those five-star ratings four star ratings, we need to get more and more people to come install our app and rate us. There are multiple ways of doing it – use your social channels, go into the Facebook groups, go into the Google Groups tell them, tell the users to try the new product or the new app that you guys have launched. Ask them you know to go and rate you, rate the app, give them the feedback. On top of that we have found an amazing list for you, so the list we have collated for you it’s specifically curated that will help you get more and more reviews. We mention that list in the description of a video, use them that’d really be helpful. Okay! So the next step what do you do I mean you need to spend some sort of advertising budget to get those installs up. We’ve done that you would also need to do that, just to get that momentum going. So there’re like two types of installs one is incentivized and the second one is non incentivized, incent or non incent as you might have heard. So for the tools for incentivized, I would suggest you to use you know multiple tools out there or multiple platforms or DSP is there, some of my favorites are AppLift, Fiksu and Chartboost, so these are the three platforms that you can use but there’re multiple we’ve also created a list for you, you can also utilize that. On top of that for non-incentivized the two major platforms that you can use to get installs is Google Ads and Facebook Advertising.And, what in essence you can use the Google Firebase is to track those installs, which campaign is more effective, which campaign is not. So these are some top-level tactics that come into my head to get those 1 million installs for you! If you like this video so subscribe to our Channel and if you have any specific App marketing related questions for us, feel free to ask them in the comment section down there and we will try to address each and every question that comes from you in the subsequent episodes of Ask Snappy.

16 thoughts on “How to get 1 million downloads for your app? [5 Quick Hacks] | Episode #4

  1. 👍

  2. Limited offer:; unpaid submit same day 33 sales contiguously

  3. I want to my apps publish

  4. Nice application

  5. Superb Bro

  6. 😄😄😃

  7. Aapka logo kab hatega open karte hai to apka logo aata hai app mai

  8. amazing sir i get help from this.and also my friends

  9. Hagan el video en español por favor

  10. Good video – I already released my app to App Store, it has been few months and my app is dead. I might be lousy with promote or keywords. Not sure where cause it not download enough. Maybe you can help me out? I not want take my app down due to low number of downloads

  11. nice video can u help me with advice on my new app its in google play store now ,,, (fire chaser usa) please take a look at it thanks

  12. sir,Which Country is best for andrioid app compaign?

  13. How many minimum amount spend per day for app promotion in Australia.

  14. Hello dear, i need to contact you, kindly give your mail address

  15. I wish you to read my comment.
    I am in the app business for three years and I know this is the most useful video in the world. I know there is nothing is in the video lecture but the links you shared have worth millions. I love you really you helped me a lot as after quitting my previous company, I totally handed up because I lost all such links and material. Thank you so so so much <3

  16. Thank you for sharing the list of resources👍🏻

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